Product detail pages (PDPs) are the heart of your e-commerce store. They’re where potential customers get all the details they need about a product, from descriptions to images, reviews, and key features.
A good PDP helps people decide if they want to hit that “buy” button or keep scrolling. It’s like the final pitch before a sale — that’s why it must be easy to read, clear, and packed with the right info.
When done right, PDPs can boost sales and give customers a smooth, stress-free shopping experience. In this article, we’ll discuss key features of well-optimized product detail pages and provide brand examples to inspire you.
What Are the Features of a Good E-Commerce Product Detail Page?
A good e-commerce product page checks the following boxes:
1. Internal Search Engine
It has a search box that shoppers can use to find related products quickly. That way, they can easily discover items to add to their carts or replace what they’re looking at if it’s not a good fit.
In some cases, the internal search engine has built-in suggestions that provide automatic product recommendations based on the item an online shopper is viewing currently.
2. High-Quality Images
High-resolution images allow shoppers to zoom in and view intricate product details, such as textures, stitching, or material quality. This level of clarity reassures buyers that they know exactly what they’re getting, reducing uncertainty and the likelihood of returns due to mismatched expectations.
Provide multiple product views, including front, back, and side shots, along with close-ups of important features to help potential buyers have a thorough overview of the product.
3. Interactive Features
Interactive features like zoom functionalities, 360-degree product views, and color changing offer immersive shopping experiences. In other words, they let the customer explore the product in ways that mimic in-store interactions.
For example, 360-degree views allow shoppers to rotate the product and view it from every angle, giving them a complete sense of its dimensions, shape, and features. On the other hand, color changing lets you see exactly what the product and overall design look like in your preferred color rather than leaving things to your imagination.
4. Descriptive and Compelling Product Title
A well-crafted product title is clear, concise, and informative. It communicates what the product is, including its key attributes like the brand, model, size, or color. For instance, “Men’s Waterproof Hiking Jacket — Black, Large” is much more informative than just “Hiking Jacket.” This clarity ensures shoppers can quickly understand what they’re looking at and whether it matches their needs.
5. Product Reviews and Ratings
Product reviews and star ratings are powerful forms of social proof. Shoppers are far more likely to trust feedback from other buyers than brand claims alone.
Detailed user reviews also answer potential questions and give honest insights into the product’s pros and cons. Reviews tagged as “Verified Purchases” build additional trust, as they show that the feedback is from genuine customers.
The Top 12 Product Detail Pages We’ve Seen
Now that you know what makes a product review page great, let’s look at the top 12 examples that match these criteria.
1. Jumia
Jumia is an e-commerce marketplace where shoppers can purchase different items — from clothing and accessories to gadgets and household items.
Jumia does a great job of putting customer reviews front and center on its product pages. The first thing you notice is the verified star rating system, giving you a sense of what buyers like you think about the product. Shoppers can click on the rating scale to read in-depth feedback to understand the product’s pros and cons better.
Beyond that, here are other reasons this page stands out:
- It provides images showing different product angles
- It contains a clear product title and description
- It also recommends related products, both from the same manufacturer and based on what other shoppers are interested in
2. Liquid Death
Liquid Death is a sparkling water company known for its out-of-the-box branding. Its product pages stand out for a few reasons:
- There are product images from different angles, and shoppers can zoom in/out of them
- Shoppers can easily find and purchase related items right from the page
- It has a detailed review section with a rating system and in-depth feedback from customers
Overall, Liquid Death’s product page is a great example of how to provide a seamless shopping experience to website visitors. The layout is simple and easy to navigate, allowing shoppers to find information quickly.
3. Emporio Armani
Emporio Armani is an Italian luxury fashion brand known for high-end clothing and accessories. Similar to its luxurious branding, its product pages have a sleek interface offering immersive shopping experiences.
Website visitors can see what the item looks like in different colors. They can also view the product image from different angles and zoom in to examine its texture and design. Other reasons this page makes our list are:
- It has a detailed product description that provides information about the material, texture, and overall structure
- It suggests related and frequently bought together items for upselling and cross-selling opportunities
- It also has an internal search engine that shoppers can use to find other items
4. Dye Lab
Dye Lab is an ethical fashion brand specializing in hand-dyed clothing. It’s product pages stand out for a few reasons:
- Shoppers can zoom into clothing items for a virtual feel of the texture and design
- It provides a detailed product description, including information on how to style the clothing
- It also displays related products by collection, allowing shoppers to find related products quickly
Overall, what we love most about this page is that it’s not overwhelming. Instead, it maintains a good balance between text, visual, and interactive elements to provide a great shopping experience.
5. Apple
Apple’s product pages are known for their sleek, minimalist design, which mirrors the elegance of their products. By focusing on aesthetics and clarity, Apple creates an immersive experience that draws users into the features and benefits of each product.
Some standout product detail page features include:
- Clean, minimalist design with large, high-quality images
- Product features are highlighted with interactive elements, like color changing and 3D visualization
- Strong use of brand storytelling to showcase benefits
6. Allbirds
Allbirds uses its product pages for compelling storytelling focused on sustainability. The brand offers a clean, engaging platform for customers to shop for its eco-friendly shoes.
Instead of providing the typical product description, Allbirds provides detailed information about the crafting process, including sustainable materials used. It also details how to care for the item to increase its shelf life. Other standout features include:
- Multiple angles and zoomed-in images of the product
- Reviews are placed prominently to establish trust
- A simple, clean interface with vibrant product colors
7. Nike
Nike’s product pages go beyond showcasing products—they deliver an experience. With interactive elements like 360-degree views, the brand encourages users to explore products in detail while personalizing their journey with smart recommendations.
Here are a few product page features that stand out for shoppers:
- Dynamic and large product photos, including interactive 360° views and video snippets
- Size guide overlays that make it easier for shoppers to choose their size
- Integration of social proof by showing how many people liked or saved the product
- The ability to create custom designs that match your tastes and preferences
8. Warby Parker
Warby Parker is known for its standout eyewear collection that’s both stylish and affordable. It has also redefined online eyewear shopping with product pages that integrate advanced features like virtual try-ons, allowing customers to visualize products before making a purchase. It’s clear that they prioritize customer satisfaction above all else.
Its standout features include:
- Virtual try-on feature, allowing customers to “try” glasses using their webcam
- Clean, simple layout with product specifications clearly displayed
- Video reviews from customers add an element of authenticity
9. Peleton
Peleton is a full-service fitness company that provides everything, including workout equipment, for maintaining a healthy lifestyle.
It creates a product page experience that goes beyond selling by showing the lifestyle that comes with owning their equipment. Furthermore, the page’s videos, testimonials, and financing options create a compelling case for purchase. Here are a few features that stand out for shoppers:
- Video demonstrations showing how to use the product.
- Detailed specs with icons for quick readability.
- The story behind the product with customer success stories and testimonials.
- Financing options are clearly listed, easing concerns about price.
10. ASOS
ASOS is a British online fashion and cosmetic retailer established in 2000 in London. It is primarily aimed at young adults and sells over 850 brands as well as its own range of clothing and accessories. The company ships to 196 countries from fulfillment centers in the UK, US, and Europe.
ASOS provides a dynamic shopping experience by integrating fashion-forward content into its product pages. With catwalk videos and detailed size guides, ASOS helps customers visualize products and make informed decisions quickly. Other features of its product pages include:
- Multiple product photos from different angles, including videos and zoom-ins on fabric
- User reviews are integrated with an easy-to-read rating system
- In-depth size guide with international conversions
11. Zappos
Zappos, one of the pioneers of e-commerce, continues to excel with product pages that focus on customer satisfaction. With extensive product details, fit recommendations, and prominent customer reviews, Zappos creates trust with shoppers.
Here are a few things we love about its product pages:
- Customer reviews are prominently displayed, focusing on fit and comfort
- Zoom-in capability on high-quality images of the product
- Detailed product information, including materials, sizing, and care instructions
- User-friendly interface with simple sorting options and filters
12. Brooklinen
Brooklinen makes shopping for bedding easy and enjoyable with clear, straightforward product pages that highlight comfort and quality. Their clean and modern design makes customers feel at ease while choosing the perfect linens for their homes.
Here are a few things its product pages get right:
- The page contains detailed product descriptions with a focus on material quality and softness
- It showcases user reviews and testimonials that emphasize the comfort of the products
- Customization options for size, color, and fabric type
- Simple, clean design that mirrors the brand’s focus on comfort and relaxation
Product Detail Page Best Practices
Want to create product detail pages as good as the ones we’ve shared in this article? Here are some best practices beyond the criteria you’re already familiar with.
1. Implement Breadcrumb Navigation
Breadcrumbs improve user experience by making it easier for visitors to navigate back to previous pages, categories, or searches. They also help users understand where they are within the site’s structure.
Implementing breadcrumbs, like scrolling or arrows, on product detail pages reduces friction in the shopping journey. Customers can explore other products without repeatedly using the back button or search function.
2. Mobile Optimization
Given that a large percentage of shoppers browse on mobile devices, your PDP must be optimized for mobile. Ensure that images load quickly, text is easy to read, and the layout is clean and intuitive.
Buttons should be large enough for mobile navigation, and loading times must be fast to avoid losing potential customers to poor user experiences. E-commerce mobile optimization is not only important for user experience but also a factor in SEO rankings.
3. Leverage Cross-Selling and Upselling
To increase your average order value, implement cross-selling and upselling strategies on your PDP. For example, show customers products that are frequently bought together or suggest complementary items like accessories.
You can also suggest upgrades to more premium versions of the product or offer bundle discounts, encouraging customers to spend more by offering greater perceived value.
Optimize Your E-Commerce Product Pages With AddSearch
As an advanced e-commerce search solution, AddSearch provides premium features for optimizing your e-commerce pages and delivering a seamless website experience to shoppers. Here are a few things you can do with our tool:
- Automatically recommend frequently bought together items to shoppers to boost cross-selling and upselling
- Recommend products to visitors based on their previous shopping behavior or your internal marketing campaigns
- Implement smart search to allow shoppers to find products and information faster
That’s not all. Check out our detailed breakdown of how e-commerce stores use AddSearch, or try our tool for free for 14 days.
